Special Thanks to Walmart Mom-Bloggers!


Last week I had the opportunity to meet with a knowledgeable and passionate group of Walmart Mom-Bloggers in Bentonville, Arkansas.  They came from all over the country and asked insightful questions about Wild Oats products. We snacked on great tasting Wild Oats organic chips, salsa, pretzels and popcorn and displayed many of our new products, including pasta sauce, hot sauce and ketchup.  In the interim, I’ve enjoyed reading Walmart Moms’ commentary and want to thank them for their support.

The following are highlights from the their great questions:

(1)  How is Wild Oats able to offer high quality organic food at prices comparable to conventional national brands?

For most pantry items, less than 15% of the cost at the shelf goes to the organic farmer. The other costs are mostly in manufacturing, distribution, marketing and retail markup. Using Walmart’s scale and world class logistics,  Wild Oats and Walmart are able to reduce costs and pass savings on to customers.

(2)  How quickly will products be rolling out? Will Wild Oats offer fresh and prepared products?

Wild Oats currently has over 50 products at over 1,500 Walmart stores and 160 Fresh & Easy stores on the west coast.  Our goal is to have at least 100 products nationally in September 2014. Wild Oats fresh products, including organic sandwiches and salads are currently available at Fresh & Easy.

(3)  Will Wild Oats offer gluten-free products?

Wild Oats recognizes the growing importance of organic gluten free products.  Our first priority is to give customers the opportunity to begin with the most frequently used pantry items and replace conventional national brands with comparably priced Wild Oats natural and organic products.  Gluten free products are in our longer range plan.

(4)  How do I find which stores have Wild Oats products?

On the Wild Oats website, you can click on the “products” tab and select “where to buy”. Clicking on Walmart will take you to the Walmart website where you can search for Wild Oats products at nearby Walmart Stores. All of our products are listed on the Wild Oats website.

(5) Do Wild Oats products include Genetically Modified Ingredients (GMOs)?

Wild Oats product offering is currently over 90% organic and organic certification requires products to be non-GMO.  For the remaining 10%, Wild Oats uses simple ingredient lists, prohibits 125 unwanted ingredients listed on our website and minimizes genetically modified ingredients.

(5)  Where are Wild Oats products manufactured?

Wild Oats currently works with 20 high quality manufacturers, including 18 in the US, 1 in Italy and 1 in Canada. We’re pleased to be associated with our supplier partners and appreciate their support.

Our Wild Oats bloggers are partners who love to share their passion and knowledge about better living! While we compensate them for being a part of this vibrant community, their views and opinions are their own and do not signify Wild Oats' opinions, endorsement or recommendations. Wild Oats reserves the right to moderate and remove comments that are off-topic or inappropriate, so please help us keep this community clean, fun and valuable!

13 Responses to Special Thanks to Walmart Mom-Bloggers!

  1. Lynnae McCoy says:

    Thank you so much for taking the time to meet with us last week! The products we sampled were fabulous! I can’t wait until they’re in my local Walmart. September won’t come quickly enough!

  2. Tina Butler says:

    Thank you for taking the time to meet with us and answer all our questions. Finally a organic brand that I can afford. Thank you Wild Oats!

  3. Liz@HoosierHomemade says:

    Great information! I’m excited to try all that you have to offer. And Thank You for meeting with us!

  4. Monica Brady says:

    Thank you so much for taking the time out of your schedule to meet with us, and answer all of our questions… and had a lot of them!!! I loved all of the goodies you brought for us to sample, and have told SO MANY people about your products that I’ve seen in store so far! Everyone locally that I’ve spoken to is really excited to see more! There is a HUGE push to eat better here in NC, so I am sure it will be a hit! I can’t wait to see more!

    PS. It’s only Thursday, and our bottle of Chipotle Hot Sauce is almost empty! Hubby uses it on everything! 🙂

  5. Denise @WholesomeMommy says:

    I am thrilled about the news to see more affordable organic products at my local Walmart. I can’t wait to see what will come down the pipeline under this name next…hoping for more affordable organic staples like chicken stock, sugar, cake mixes, juice, crackers, etc. Thanks for taking time to answer our never ending assault of questions!!

  6. Erika @ Chic Shopper Chick says:

    It was so great to meet you – thank you so much for your time and for your commitment to bringing affordable organic options to Walmart stores nationwide!

  7. Melanie @ modernmami says:

    It was great to have you meet with us and take the time to answer our questions. By doing so, we’re able to learn more about your products and in turn share that with our audience, which is a wonderful thing.

  8. lizzy smith says:

    what is the yeast extract in the wild oats chicken broth? a bit of research says that’s MSG

    • Oatie at Wild Oats says:

      Hi Lizzy
      Thanks for your question. The chemically derived salt MSG is MSG. Yeast extracts however are different. Both contain glutamates, the natural seasonings that are created when many foods are cooked. They are what part of make grilled chicken breasts taste so good and the makes parmesan cheese so delicious. Some folks, including a few of us on the Wild Oats team, are sensitive to the chemical MSG and we don’t use any MSG in our products. But we love cooking in ways that let the natural glutamates come out. Organic yeast extracts are natural flavorings whose cooking processes and raw food ingredients are tightly defined by organic regulations so you can be sure that they are of the highest quality. However if you are someone who is hyper sensitive to glutamates and can’t eat anything that contains naturally occurring glutamates like tomatoes and tomato juice, grapes and grape juice, cheeses such as Parmesan and Roquefort, or mushrooms, then we suggest you need to be hyper vigilant.

      Hope that helps,


      • Susan says:

        So, I vote that you leave all processed flavor enhancers (for lack of a better term) out of your products. Good cooks don’t need them.

        Also, I am not “someone who is hyper sensitive to glutamates and can’t eat anything that contains naturally occurring glutamates like tomatoes and tomato juice, grapes and grape juice, cheeses such as Parmesan and Roquefort, or mushrooms” yet I have had a severe headache reaction to your Minestrone Soup twice in two days.

        I now have to stop buying your products. Please let me know when you discontinue the use of “ORGANIC YEAST EXTRACT”.

  9. Angela Worrell says:

    I’m gluten, milk and egg intolerant. My 14 year old daughter has just been diagnosised with celiac disease and borderline diabetes because of gluten. Whole Foods is so expensive. So glad to see organic and gluten free foods that are affordable.

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