Walmart and Wild Oats Launch Effort to Drive Down Organic Food Prices

Nation’s Largest Grocer Works with Organics Pioneer to Relaunch Brand and Save Customers 25 Percent or More on Organic Groceries

BENTONVILLE, Ark. – April 10, 2014 – Walmart, the nation’s largest grocer, announced today it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will relaunch at Walmart starting this month with a new, more affordable price point on quality products covering a broad variety of categories – from salsa and pasta sauce to quinoa and chicken broth. Customers will save 25 percent or more when comparing Wild Oats to national brand organic products.*

Download: Wild Oats & Walmart Press Release

 

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