StoreBrands: Fresh & Easy adds exclusive organic pizzas, wraps and more

This article by Randy Hofbauer appears on StoreBrands and was originally published on November 7, 2014.

El Segundo, Calif.-based Fresh & Easy announced the addition of Wild Oats Organic brand pizzas and wraps to its exclusive offerings. The take-and-bake pizzas are made from authentic hand-stretched Italian thin crust and certified organic ingredients. Meanwhile, the wraps are created fresh daily using vegetarian recipes with top-quality certified organic ingredients, including beans and lentils.

Fresh & Easy also added to its exclusive lines of Wild Oats Organic refrigerated soups and entrées. New organic soups (11 ounces) are Thai Chicken Red Curry, which contains tender chunks of chicken in a Thai-style red curry base with coconut milk, ginger, red bell peppers and cayenne chili peppers; and Kale & Sweet Potato, made with sweet potatoes, kale, carrots, onions and celery in a wholesome vegetable brother, Brendan Wonnacott, spokesperson for the retailer, told Store Brands. Meanwhile, new organic entrées are Spaghetti & Beetballs, meatless meatballs made with brown rice, savory mushrooms and beet root on top of spaghetti with marinara sauces and shaved Parmesan cheese; and Mac & Cheese with Roasted Root Vegetables, classic macaroni tossed with a creamy butternut-squash-and-cheddar-cheese sauce and topped with a tomato confit.

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