Please choose a topic below to get answers to our most common questions about our company and products.
1. Wild Oats Brand and Products
What does the Wild Oats brand stand for?
Our vision is simple. We’re creating products within the Natural or Organic arena that are available and affordable to everyone. The barriers to good living and eating can be daunting for millions of time-pressed, budget-strapped consumers. Yet, we know that consumers want quality food choices for themselves and their families. So Wild Oats is stepping up, and starting a movement to make it easier than ever for customers to access authentic and affordable products they might not normally be able to afford.
Are all the products made in the United States?
We try to source our products from US manufacturers whenever possible. Currently, more than 85 percent of Wild Oats products are manufactured in the U.S. Examples of products not made in the U.S. include a pasta plant in Italy and a cookie maker in Canada.
2. All About Organic
How are you able to provide organic products at such low costs?
Our goal is to deliver savings of at least 25 percent compared to other organic brands, and to price Wild Oats products at parity with conventional non-organic brands. In order to do this, we have found efficiencies in all aspects of our business that allow us to pass these savings on to our customers.
Are Wild Oats Marketplace Organic items truly organic?
ALL Wild Oats Marketplace Organic brand items are USDA certified. Implemented in 2002 by the USDA, the National Organic Program regulates and enforces the standards for the use of the term “organic“ for all foods. Products with at least 95 percent organic ingredients can use the USDA certified organic seal on packaging. Thus, Wild Oats is held to the same standards as all other USDA certified organic products available in the U.S. at any other retailer. In fact, currently, close to 90 percent of all Wild Oats products are certified as organic.
How do you ensure the farmers you use are certified organic?
There are several USDA-accredited, third-party organizations that are authorized to certify products as organic. Oregon Tilth, a nonprofit research and education organization, and Quality Assurance International (QAI) are two of the most frequently used third-party certification organizations. Both of these organizations are used to certify Wild Oats organic product lines.
3. Ingredients and Allergens
How do you make sure your products are appropriate for people with certain allergies?
Major food allergens are identified on all labels in accordance with FDA regulations. In addition, all of our suppliers are required to have control programs in place at all times to test for and report all possible major food allergens. Regular annual audits also are conducted to make sure that suppliers continue to meet Wild Oats food safety guidelines, including those for major food allergen control.
What do you mean by “real” and “simple” ingredients?
We always try to keep our products’ ingredient lists short and easy to pronounce. In addition, we prohibit 125 ingredients, which we deem to be unnecessary in the production of our products. You can review a complete list of our “125 No-No’s” here.
Are your products in packaging that is BPA Free?
All Wild Oats canned products are packaged with BPA-free linings, with the exception of our soup. We’re actively working with the manufacturer to develop an alternative as soon as possible. Currently, the FDA says that the use of BPA in low doses is safe. This is a very important issue to us, so we’ll keep you posted as soon as we have additional information.
4. Where to Find Wild Oats
Where can I Find Wild Oats?
Walmart is the exclusive national retailer for Wild Oats. Select Wild Oats products, including organic fresh sandwiches and salads, organic milk and cage-free eggs, are also available at Fresh & Easy stores in Arizona, California and Nevada.