According to our friends at the Organic Trade Association (OTA), 2015 was a record-breaking year for U.S. organic industry growth. In fact, total organic product sales hit a whopping $43.3 billion in 2015, up 11 percent from 2014 sales!
There are a number of reasons cited for this gain, including people becoming increasingly concerned about the environment, various health considerations and a belief in the merits of organic agriculture. In fact, a recent Consumers Report survey showed that 84 percent of American consumers would choose an organic product over the same conventional product.
As many of you know, Wild Oats has long been a pioneer in the natural and organic foods industry having introduced the brand back in 1987—before it was mainstream to talk about the health and wellness benefits of everyday foods.
We are thrilled to continue to be a part of the organic movement by offering our expanding line of affordable organic products. We appreciate all the wonderful support from our loyal customers as we utilize our tools and learning to take the Wild Oats brand to the next level!