Welcome to Wild Oats!

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I would love to introduce you to an amazing group of people who have come together in a collaborative effort around the cause of making your organic food choices to be more affordable, accessible and authentic as signified by the Wild Oats brand. We’re inspired by how many people have loved the Wild Oats brand for many years. Our goal is to delight customers with a full range of great tasting foods in the organic and natural sections of your store at more affordable prices than you have ever seen before.

What’s most exciting is that Wild Oats is a beloved brand with a rich heritage and now we’re building Wild Oats in response to your needs. We’re creating a legacy by taking cost out of inefficient distribution, allowing organic farmers to achieve greater scale and passing on savings to customers.

Wild Oats’ mission and culture are consistent with the organic food industry. We promote sustainable organic agricultural practices, minimize impact on the environment and provide the best available foods in the marketplace at the best price. We believe the good food that you want should not be thought of as a luxury!

I know the importance organic agriculture and quality food as it’s core to my lifestyle.  I have 5 daughters and a son and we practice organic farming on our 70-acre farm in New Jersey.  Last season we had a full harvest including arugula, kale, tomatoes, potatoes, strawberries, broccoli, herbs, sunflowers and of course zucchinis that want to take over the world. There’s nothing better than picking fresh tomatoes off the vine for lunch in the summer. As I sit here on a cold rainy day in early spring, I’m dreaming of summer harvest.

My family motivates me to live a healthy lifestyle.  Having children makes us aware of our vulnerability and the importance of providing the healthiest possible foods even at early ages.  I’m also driven by my wife who aspires to beat me in a triathlon (next chance in May), my doctor who scares me annually and by my nutritionist whom I take seriously.

Education has always been an important part of Wild Oats going back to the 1980’s. We try to provide useful information on our website and our social media platform is intended to start a dialogue with you.  We’re starting a movement that will make it easier for customers to find and enjoy certified organic foods with clean simple ingredients.

I’m delighted that you’re visiting our website and your involvement with the brand is critical.  My name is Tom Casey, I’m the CEO and my email is Tom@WildOats.com.  I encourage you to write anytime with your thoughts on what we can be doing better. Let me know what you think and I hope you will join us on this journey — Tom

 

Our Wild Oats bloggers are partners who love to share their passion and knowledge about better living! While we compensate them for being a part of this vibrant community, their views and opinions are their own and do not signify Wild Oats' opinions, endorsement or recommendations. Wild Oats reserves the right to moderate and remove comments that are off-topic or inappropriate, so please help us keep this community clean, fun and valuable!

40 Responses to Welcome to Wild Oats!

  1. NS says:

    Before we get exited about the news of your company and Walmart since Walmart is hard to be trusted with organic food. IS your products is verified by NON-GMO Project as third party since we don’t trust FDA-USDA. I would like to read a response to my concern as consumer who has been independent activist against GMO, and processed food for 30 years. Thank you.
    * I wish you have telephone number to reach or 800#.

    • Dave Carter says:

      Hi, this is Dave Carter, former chair of the USDA National Organic Standards Board. You raise some great questions. I would love to connect with you through my blog at http://www.crystalspringscurrents.com.

      • NS says:

        Two things to answer your reply:
        Check this link which prove our FDA runs by Monsanto loyalist:
        http://en.wikipedia.org/wiki/Michael_R._Taylor

        Secondly why I have to communicate with your bison meat link which we might find it sold at Walmart eventually and I don’t support such because I became vegetarian years ago for the butchering and the treatment of abused animals. Also I fell in love with this creatures (bison) when they crossed in front of my vehicle in Montana, I hate to see them on the table.

        Also if we want to debate (organic) as this new vocabulary used for marketing because food should be natural. I agree with what Peter said: {food industry needs a shake up}.

        Reading the history of Wild Oats by itself it gives the reader the doubts of organice to be sold at Walmart!?

        http://en.wikipedia.org/wiki/Wild_Oats_Markets

        When I say I’m independent it means I work for NO ONE except the truth. People should read, investigate, learn what/where/when/why/how their food is done.

        • Dave Carter says:

          Thanks for weighing in on a number of issues. It’s important to clarify that the USDA organic standards are administered through the U.S. Department of Agriculture (USDA), not the Food and Drug Administration (FDA). The Federal Organic law also specifies that a major part of the organic regulatory process is overseen in part by the National Organic Standards Board, a 15-member citizen panel appointed by the Secretary of Agriculture. In fact, this citizen panel will be meeting in San Antonio, TX later this month, with plenty of time for consumers to provide input.

        • Oatie at Wild Oats says:

          Hi NS – Oatie here. I’m one of the Wild Oats team who is charged with getting answers like the question you posed on the wikipedia article. Oooops!! That article is over three years old and a lot has happened since then. We’ll get our recent events submitted to wikipedia but for now you can get a good perspective of the story from Anthony’s blog http://wildoats.com/blog-posts/rekindling-passion-organics-sowing-wild-oats/ This is passionate team whose mission is to bring you better choices in products that matter most to you at ever better values. Thanks for pointing out where we can get the word out better. We salute your independent spirit.

          • NS says:

            Hi Oaties,

            I don’t doubt the passion of Wild Oats team to be less than any other consumer who wants the best for their families as well others. I doubt Walmart intentions because when I saw the movie (Food, Inc) years ago I was taken by the clip of Walmart selling organic products which I asked them about it , as usual their managers or corporate office don’t like to participate in the truth. So I researched if there is any article to support my doubts which I found luckily this faithful organization:

            http://www.cornucopia.org/2008/01/wal-mart-organics/

            that might even help your readers or as you promised in some answers that your web will be updated with lists of info.

            I’m sure this link at least will explain why we are wondering about this Walmart news. By the way when you check this link and you will see 80% of the products in these old photos, they are mislabeled with organic which was misleading. I called Dean Foods myself to prove their claims and Horizon milk is in no way organic milk feeding their cows the same conventional way or selling the herds when they get older and sick – i don’t know if they changed today as I lost the trust in them, as well their customer service have no education. I prefer not to add other names sounding advertisement. Let consumers wake up – about time.

            You do have the rights yourself to sign into Wikipedia to update the information. This info from their link {{ Anyone who can access the site can edit almost any of its articles}}.

            I hope your team passion also work on production date/ rather expiration date or both as you see some European & Middle Eastern have both. It is essential to know these codes. When I call myself some companies to my surprise that Walmart and some other supermarkets request from them not to have these details after I discovered a celery I purchased sold to me after a month sitting in the warehouse, if I wasn’t cautious, knowing the differences I would have eaten old food. I haven’t had celery in 2 years after I lost the trust in such food.

            SO, I rest my case. Looking forward to having your merchandise in good standing and reasonable prices for others to enjoy ORGANIC.

            Again, I wish your company good luck and it is for the consumers to make the choice.

          • Bill Shepard says:

            Hi NS
            Thanks for your open mindedness about the Wild Oats mission. Many of the the issues you raise are the same ones that we are focused on addressing through the Wild Oats line of products. The research that you pointed to is from 2006. Eight years is a long time in this industry and as you know and a lot has changed for the better. We will have a number of announcements coming out over the next few weeks that will give you some more insight into just how big and progressive the changes are that we and Walmart are making together. Thanks for your open mindedness. We intend to earn your trust.
            Bill

    • Bob says:

      So is your rice like in the mung beans flaxseed brown rice mix non gmo? From the lack of response it would seem the answer is NO.??

      • Dave Carter says:

        Hi Bob,

        Sorry for the delay in getting back to you. Organic certification prohibits the use of any GMO’s, so you can rest assured that all Wild Oats organic products are Non GMO. Dave Carter just posted a blog on this topic on the Wild Oats website. That will provide you with some additional information.

        Oatie

  2. Peter says:

    The whole organic/natural food industry needs a shake up, products/ distribution and cost for everyone.

  3. Joseph Dubeau says:

    “Walmart is hard to be trusted with organic food.”
    I second that. With stores like New Thief,
    Shaft of Life, and Whole Paycheck,
    Walmart might worth a try.

  4. Martha Monteer says:

    I am encouraged by your founding mission. Are the ingredients used in your products grown in the United States? If not, where are they grown and under what supervision?

    • Oatie at Wild Oats says:

      Thanks for your support Martha. Your question and others has alerted us that we need to get some more specific information up on the website so you have full visibility and can make informed choices. We’ll get those posted as quickly as possible and we’re brainstorming some ideas for some cool ways to put that information at your fingertips.

  5. Jennifer says:

    Do the organic ingredients in all the Wild Oats products come from your personal 70-acre organic farm in New Jersey? Do you use Natural Beekeeping practices to pollinate your crops? Are the cans used for your organic beans BPA-free? Where do you get the seeds you use for your organic crops, specifically? Is there a list anywhere stating the actual organic farms, including contact information, that are used in Wild Oats products? THESE are the types of questions and answers that I ask, when I purchase organic foods. Simply stating “CHEAP ORGANIC!” means nothing to someone who does the research. Info, info, info. The more, the better, especially from a company like Wal-Mart.

    • Tom Casey says:

      Hi Jennifer
      Thanks for your questions. We farm organically and support a CSA on my family’s farm. The organic ingredients for our Wild Oats product lines are sourced from many many famers, mostly domestic US but some ingredients are sourced globally. Thanks also for your question about a list of who all those farmers are. We’re getting together a detailed report that will give you visibility and be updated on a real time basis on that so you as a shopper can make informed choices, and we’ll get that posted on the website as soon as possible. We have some cool ideas about how to get that kind of reporting tool into your hands and will share more as that gets developed. All of our canned items are BPA free because we know that especially matters to those of us who are parents.
      We understand and respect your desire to really see what the products you are shopping for are all about and are working hard to not only give you better access and better values but better insight as well. Thanks for considering Wild Oats. We intend to become a brand that you come to trust.
      Tom

  6. Jennifer says:

    Are you concerned with consumers asking for contact information for the organic farms used in your products?

    • Oatie at Wild Oats says:

      Hi Jennifer – Oatie here
      Thanks for the question. As you can see from my response to some of the other posts, we have a huge list of all the organic farmers who supply our products and we realize we need to get an easy to use tool to give you visibility about who they are, where they farm and the products they supply us with. We want to give you full visibility so you can make an informed choice and will get that up on the website as quick as we can.

  7. JW says:

    Are your products GMO free?

    • Oatie at Wild Oats says:

      Hi JW
      Thanks for your question. The short answer is when in doubt choose organic and we think you’ll love the huge line of certified organic products that we’ll be rolling out to Walmart stores. It’s important to remember that any food products certified as organic cannot contain GMO ingredients. Organic farmers are required by law to establish farming practices that do not utilize seed, feed and other inputs containing GMOs. Those farmers are even required to maintain buffer zones to prevent GMOs from drifting into their fields. Avoiding GMOs is only one aspect of organic farming, though. Organic farmers are also prohibited from using synthetic fertilizers, insecticides, and other chemicals. Those farmers are annually inspected, and their crops can be periodically tested to make sure they are following the regulations.
      Oatie

  8. NHFTY says:

    Hi there,

    I worked for Wild Oats back in the day (while still privately owned)…I don’t recognize any of your names from the original leadership crew in Boulder. Just curious if any original members are involved with this venture bringing the culture and ideals we all knew and loved once upon a time.

    Being a former member of the Wild Oats Family, I was/am shocked to hear of your partnership with Wal-Mart.

    • Chelsea Vurciaga says:

      Thanks for your question! I worked in the Wild Oats Marketing Department about a decade ago and am thrilled to be an Oatie once again and share in the mission to make organics more accessible and affordable. In fact, my initial experience at Wild Oats was so positive and impactful that it really shaped my career and led me to where I am today.

  9. chris says:

    it’s a simple question and it seems every last person is dancing around it. are your products GMO free? yes or no? any responses with more than one word will be patently ignored.

  10. george mallys says:

    If your canned beans are bpa free, why dont you make that claim on your label. Many of us use this as a reason to buy or not buy.

    • Oatie at Wild Oats says:

      Hi George. Thank you for your question. We agree that the the issue of eliminating BPA in can linings is of serious concern and that’s why our liners are BPA free. When considering what to put on our labels there are many possible claims and we always try and determine what matters most to our shoppers. Your question is helpful to us and we’ll consider adding that in future label printings. Also be sure and check out our position on the 125 ingredients that we prohibit in all of our foods http://wildoats.com/about-us/our-promise/125-no-nos/. That represents our commitment that that all Wild Oats products live up to our – and your – high standards of goodness and great taste.
      Best
      Oatie

  11. JuneBug says:

    One question guys- do you use Monsanto products? That means, do you feed your stock animals their corn/feed products, do you use their pesticides, do you use their seeds, product, etc. Think of this question as all inclusive when inquiring about your use of Monsanto. I prefer Non-GMO foods, and because of the fact that words like “natural” and “organic” mean practically nothing when discussing GMO’s, I’d love a direct answer from your company, considering I have a local WalMart, and would be loyal customer as long as I knew I was putting food in my and my family’s bellies without the added risk of cancer, brain damage, stomach erosion/cancer, blood poisoning, etc. So what’s the skinny Wild Oats, you and Monsanto in cahoots or what?

    • Oatie at Wild Oats says:

      When you buy the certified organic products from Wild Oats, you can be assured that there was no GMO feed or seed involved. For organic crops, the farmers are not only required to plant non-GMO seed, but those seeds must also be certified organic unless there is no alternative. That means that the seeds they plant are not treated with any type of fungicide or pesticide. Then, the organic farmers are strictly prohibited from using any chemical pesticides like glyphosate. For livestock products, all of the feed used is required to be certified organic. For animals like cattle and lambs, the organic regulations require that they be on certified organic pasturelands during the grazing season. While some corn and soybeans are used in organic feed, that corn and soybeans must be certified organic.

  12. Allen Bradley says:

    It is now October 26th and I see that you still have not added anything to the labels of your canned goods assuring your customers, or for that matter prospective customers that your products are truly BPA free. This is very disconcerting. I know numerous requests have been submitted to your company requesting that this information be added to your labels. The fact that it has not been done leads me to believe that it is not a priority, and/or perhaps that your canned goods are indeed not canned in BPA free containers. We should not have to ask for this information. It belongs on the labels. I personally will continue to not purchase your products until this information is made available on your product containers. I can assure you, I’m not alone.

    • Oatie at Wild Oats says:

      Hi Allen
      Thanks for your question. To date we have used different ways to communicate to our customers that our canned and bottled products are packaged with BPA-free linings, with the exception of our soup. A few of these communication methods include our social media platforms, the Wild Oats blog, as well as within FAQ section of our website (Are your products in packaging that is BPA Free?). On a longer term basis, we are working with our manufacturer partners to be able to integrate this onto our packaging labels as well.

  13. Darlene Spears says:

    Nice to see Wild Oats at Walmart….my concern is with the canned corn/veggies….the can says organic but is the corn non-gmo???…thanks!

    • Oatie at Wild Oats says:

      Hi Darlene
      Thanks for your question. All of our food products that are certified as organic cannot contain GMO ingredients. That’s about 90% of our product line. We try and focus on organic because organic farmers are required by law to establish farming practices that do not utilize seed, feed and other inputs containing GMOs. Those farmers are even required to maintain buffer zones to prevent GMOs from drifting into their fields. Avoiding GMOs is only one aspect of organic farming, though. Organic farmers are also prohibited from using synthetic fertilizers, insecticides, and other chemicals. Those farmers are annually inspected, and their crops can be periodically tested to make sure they are following the regulations.
      I hope that helps.
      Oatie

  14. Nancy Reed says:

    I am thrilled that you are now in Walmarts. I live in a rural area and the one health food store we have is so high priced. I commend you for taking such a bold step and sell through Walmart. I came to this site to find out if your cans are bpa free and I love what I’m reading. Your commitment to answering each question in a straight forward reply, makes me an even bigger fan. I hope to see even more of your products there soon! Keep us the amazing work in making quality organic products mainstream.

  15. Joyce says:

    Since I buy organic as much as I can I was originally thrilled to see that Wild Oats, Amy’s and Campbell’s all offered organic soup. However, I was almost immediately discouraged to find that all three have unacceptable amounts of sodium (25%) with the exception of one Amy’s which has 14% which is still too much. In healthy people, 25% is unacceptable, but for people with heart problems or high blood pressure, even 14% is too much sodium. I also just discovered that your soups have BPH–will not be buying your soups even if you reduce the sodium unless you also get rid of the BPH.

    • Oatie at Wild Oats says:

      Hi Joyce,

      We appreciate your feedback. Developing our recipes always involved a delicate balance between optimal nutrition and flavor profile. The sodium is used to provide a flavor that customers prefer. But we hear your concerns loud and clear. As we look to expand our line-up we’ll be looking to add some reduced sodium products.

      In regard to the BPH, we are working with our manufacturer to explore options to our BPA-lined cans. We hope to have good news on that soon.

      Oatie.

  16. Blanche-Marie Couture says:

    It should be stated on the packaging that the product is Certified Organic and is NON-GMO. That way everyone mind will be at peace….

    • Dave Carter says:

      We are looking at some packaging that will explain to our customers that Organic is Non-GMO…and much more. Since we work in this field, we assume that everyone understands that, but it’s not the case. Most customers would appreciate having the type of explanation you suggest.

      Oatie

  17. James Hartsell says:

    I like what Wild Oats is doing.

    A couple of their products are now standard on my menu, and I suspect will be followed by many more.

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